client
Coca-Colaindustry
Beveragetask
Creation of full pricing structures and travel itineraries for 1500 travellers to dream destinations worldwide through a Coca-Cola promotion.
idea
Owing to our history, size and influence, JTB Europe secured the best possible deals offered by suppliers to create highly unique travel packages. Our vast network of worldwide offices ensured we catered for all aspects of travel arrangement, providing confidence and peace of mind for our travellers by being the point of contact both before departure and throughout the holiday.
result
The promotion launched in spring 2017 with the names of the world’s top destinations featured on iconic Coca-Cola bottles. JTB Europe coordinated all of the travel for the lucky winners.
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1
Pan-European project
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75
holiday Destinations
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1500
thrilled travellers