industry
FMCGyear
2019task
The client organises high-end, luxurious incentive trips for top-dealers twice a year, and requested a proposal to outperform previous successful events delivered by JTBE.
idea
The challenge was to offer the client’s dealers something new and exciting, a highly active yet VIP experience. Therefore Mexico was selected as the perfect destination for the group. Guests were treated to a multi-sensory, exclusively designed programme which included luxurious accommodation, an F1 race in Mexico city, relaxing spa treatments in Cancun and a hot-air balloon trip over the Mayan Pyramids. To top off the unforgettable experience, the group were given exclusive access to a private island and finally, participated in the Dia de Muertos parade.
result
The client was thrilled with the overall experience, and particularly highlighted the excellent quality of service from JTBE, saying that the bar had been raised on these events and future events would be hard to beat.
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2
cities
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15
sophisticated guests
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7
days of unique experiences